Challenge

With a 60-year history of innovation, Mate Precision Technologies took on another new challenge to expand beyond their tooling legacy—launching a workholding system. Mate turned to SCG for a research-focused approach, rockin' creative and a platinum-worthy marketing strategy.

Strategy

We set our sights on defining the audience and developing stand-out messaging for a rock-solid advertising campaign. With our messaging and strategy in lockstep, we launched the new zero point workholding system through,

• Creative print and digital search and video ads
• Web content and focused SEO
• Eblasts and display ads
• Targeted media relations
• Testimonials

Results

Mate’s Made for Metalheads messaging is a hit. Thanks to our SEO strategy and well-executed Google Ads campaign, Mate quickly rose through the search ranks, making it easier for new customers to find them. Performing with an airtight plan and a product to match, Mate’s latest innovation has taken the market by storm. At IMTS 2024, visitors packed the booth for the chance to see reliability and repeatability firsthand, often saying, "You're the Metalhead guys!"