Resources

Branding Marketing

Without These Six Strategy Essentials, Your Product May Experience Failure to Launch

Looking for expert advice for your product launch strategy? Here are six essential elements of successful product launches SCG has perfected over 30 years.

Research Branding Marketing

Don’t Believe Everything You Think

Marketing based on flawed beliefs don’t quite hit the mark. Here’s how to bridge the gap between what you think customers want and what they really want. Hint: ask them.

Branding

Your Font Sucks

Typography can make or break your brand identity. Copy is one of a few direct lines of communication that you as a brand have to your audience, and the fonts you use play a big role in determining how (and whether) they can read it.

Marketing

B2B Buyers are People Too

At its core, B2B buyers are similar to B2C buyers in a few key ways.

Marketing

Understanding Marketing Signaling

Marketing signaling provides information beyond the mere form of a message. Is your brand sending out the right signals?

Digital

How to Make Google Ads to Work for B2B

Google Ads for B2B requires a different strategy than a consumer product. Here are six tips for making it work for B2B campaigns.

Marketing

4 Tips for a Successful Product Launch

A successful product launch can raise spirits and fortune of any company. Be sure to include these four tips when planning your next launch.

Marketing

The Importance of Specificity in Marketing

Specificity in marketing is about showcasing your expertise so potential customers have an easy time knowing exactly how you can solve their problem.

Digital Social Media

Should Your B2B Company Be on TikTok? Maybe!

As with any social media platform, before your B2B (or B2C) company makes the jump to include it in your content plan, you have to get really clear on three things: Your capacity, your goals, and your audience.

Research

Three Essential Steps to Differentiate Your Product

One of the biggest advantages of uncovering your leadership position through differentiation is that it can start to build strength and equity in your brand position.

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