Wisdom from Our Team

Marketing

4 Steps to Revenue Growth

SCG’s 4-step flight plan is a reliable pathway to reach targeted revenue. This model is particularly helpful for companies seeking dramatic revenue growth.

Branding Marketing

Product Positioning: Differentiate or Die

In a sea of competitors, how do you position your product to stand out? Your choices are differentiate or die. Consider these important factors when reeling in buyers:

Research Branding Marketing

Don’t Believe Everything You Think

Marketing based on flawed beliefs don’t quite hit the mark. Here’s how to bridge the gap between what you think customers want and what they really want. Hint: ask them.

Marketing

B2B Buyers are People Too

At its core, B2B buyers are similar to B2C buyers in a few key ways.

Marketing

The Importance of Specificity in Marketing

Specificity in marketing is about showcasing your expertise so potential customers have an easy time knowing exactly how you can solve their problem.

Marketing

4 Tips for a Successful Product Launch

A successful product launch can raise spirits and fortune of any company. Be sure to include these four tips when planning your next launch.

Research Branding Content Digital Marketing Public Relations Marketing Signaling

Introducing Chief Growth Officer Marie Mansheim

A Chief Growth Officer bridges gaps between sales, marketing, product development and manufacturing and identifies new market opportunities to expand customers.

Branding Content Digital Marketing

In the World of AI, a Writer Stands Out

ChatGPT provides opportunities for real writers to punch above the algorithmic blah.

Marketing Marketing Signaling

Recruiting and Retention Need Your Marketing Team

Recruiting and retention of skilled employees is more challenging than ever. Fortunately, your communications team can help. Here are elements to consider.

Branding Identity guidelines

The Importance of a Style Guide

When your staff communicate with customers across channels, consistency is key. It’s important to lock in your brand identity. Here’s how: