Wisdom from Professor Plum

Marketing Marketing Signaling

Recruiting and Retention Need Your Marketing Team

Recruiting and retention of skilled employees is more challenging than ever. Fortunately, your communications team can help. Here are elements to consider.

Marketing Marketing Signaling

Are You Easy to do Business With?

Having an accessible service team, listening to your customers, and presenting a united front all make your company easy to do business with.


How *Not* To Rebrand

The switch from Twitter to X by Elon Musk offers some great lessons in what to avoid if you choose to rebrand.


Don’t Go Wild with Your Brand Color Palette

When should you conduct an overhaul of your brand’s color portfolio? Consider the following strategies to assess your brand’s color identity:

Branding Content Marketing

The Power and Peril of Celebrity Endorsements

Bringing a celebrity or influencer into your marketing strategy can be a useful tool. Here are some things to keep in mind.

Branding Identity guidelines

The Importance of a Style Guide

When your staff communicate with customers across channels, consistency is key. It’s important to lock in your brand identity. Here’s how:

Marketing Marketing Signaling

Using Marketing Signaling to Your Advantage

If you want your brand to be a market leader or category disruptor, make sure your marketing signals it, or they might not believe it.


Crafting Emails That Drive Results

In a world of overflowing inboxes, how do you write marketing emails that stand out? Cut through the clutter with these five proven email marketing best-practices.


Company Values – Your Not-So-Secret Weapon for Recruiting and Retention

Authentic and engaging company values are a not-so-secret weapon to employee recruiting and retention. Here’s a primer on why and how to create them.

Research Branding Marketing

What's In a (Product) Name?

Naming a product can be tricky. Here are some tips for making the process smooth and productive.