Wisdom from Professor Plum


Company Values – Your Not-So-Secret Weapon for Recruiting and Retention

Authentic and engaging company values are a not-so-secret weapon to employee recruiting and retention. Here’s a primer on why and how to create them.

Research Branding Marketing

What's In a (Product) Name?

Naming a product can be tricky. Here are some tips for making the process smooth and productive.


Don't Make the Logo Bigger

You are more than your logo, and your logo is more than a placeholder for your print and digital ads. Here’s how to make the most of your ad space:


4 Steps to Revenue Growth

SCG’s 4-step flight plan is a reliable pathway to reach targeted revenue. This model is particularly helpful for companies seeking dramatic revenue growth.

Content Marketing

Whooo is Professor Plum?

We sat down with SCG’s resident Know-it-Owl Professor Plum to talk early life, time at SCG, and the im-peck-able wisdom he imparts on clients who are ready to succeed.

Research Marketing

How Much Should You Spend on Google Search Ads?

There’s no hard rules or numbers, but here are five things to consider when starting up a new Google Ad campaign.

Branding Marketing

Product Positioning: Differentiate or Die

In a sea of competitors, how do you position your product to stand out? Your choices are differentiate or die. Consider these important factors when reeling in buyers:

Research Marketing

There's No Google Translate for Corporate Jargon

How do you approach the use of company- or industry-specific words and phrases when marketing to new prospects? Here are some strategies:

Branding Marketing

Without These Six Strategy Essentials, Your Product May Experience Failure to Launch

Looking for expert advice for your product launch strategy? Here are six essential elements of successful product launches SCG has perfected over 30 years.

Research Branding Marketing

Don’t Believe Everything You Think

Marketing based on flawed beliefs don’t quite hit the mark. Here’s how to bridge the gap between what you think customers want and what they really want. Hint: ask them.