Wisdom from Professor Plum




Branding
Identity guidelines
The Importance of a Style Guide
When your staff communicate with customers across channels, consistency is key. It’s important to lock in your brand identity. Here’s how:

Marketing
Marketing Signaling
Using Marketing Signaling to Your Advantage
If you want your brand to be a market leader or category disruptor, make sure your marketing signals it, or they might not believe it.



