The switch from Twitter to X by Elon Musk offers some great lessons in what to avoid if you choose to rebrand.
When should you conduct an overhaul of your brand’s color portfolio? Consider the following strategies to assess your brand’s color identity:
Bringing a celebrity or influencer into your marketing strategy can be a useful tool. Here are some things to keep in mind.
When your staff communicate with customers across channels, consistency is key. It’s important to lock in your brand identity. Here’s how:
If you want your brand to be a market leader or category disruptor, make sure your marketing signals it, or they might not believe it.
In a world of overflowing inboxes, how do you write marketing emails that stand out? Cut through the clutter with these five proven email marketing best-practices.
Authentic and engaging company values are a not-so-secret weapon to employee recruiting and retention. Here’s a primer on why and how to create them.
Naming a product can be tricky. Here are some tips for making the process smooth and productive.
You are more than your logo, and your logo is more than a placeholder for your print and digital ads. Here’s how to make the most of your ad space:
SCG’s 4-step flight plan is a reliable pathway to reach targeted revenue. This model is particularly helpful for companies seeking dramatic revenue growth.