Wisdom from Professor Plum Research

Research Branding Content Digital Marketing Public Relations Marketing Signaling

Introducing Chief Growth Officer Marie Mansheim

A Chief Growth Officer bridges gaps between sales, marketing, product development and manufacturing and identifies new market opportunities to expand customers.

Research Branding Marketing

What's In a (Product) Name?

Naming a product can be tricky. Here are some tips for making the process smooth and productive.

Research Marketing

How Much Should You Spend on Google Search Ads?

There’s no hard rules or numbers, but here are five things to consider when starting up a new Google Ad campaign.

Research Branding Marketing

Don’t Believe Everything You Think

Marketing based on flawed beliefs don’t quite hit the mark. Here’s how to bridge the gap between what you think customers want and what they really want. Hint: ask them.

Research

Three Essential Steps to Differentiate Your Product

One of the biggest advantages of uncovering your leadership position through differentiation is that it can start to build strength and equity in your brand position.

Research

Building Brand Values From the Inside Out

Over the 23 years we have been providing public relations and marketing communications services, I have visited with hundreds of businesses—some big, some small and many more in between. I have met wonderful people, and others who I had to tell politely that they were too awful to consider working with.