Wisdom from Professor Plum Public Relations

Public Relations

How to Get More Media Coverage (and Why Media Relations is Still Important!)

Media relations is still critical to building a B2B brand. This article explains why and gives advice on how to get more earned media coverage.

Public Relations

The Power of Listening in Creating Corporate Values

While many companies talk a good game about their corporate values, too often they have little to do with the day-to-day realities of their employees.