Wisdom from Professor Plum Digital

Digital

How to Make Google Ads to Work for B2B

Google Ads for B2B requires a different strategy than a consumer product. Here are six tips for making it work for B2B campaigns.

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Digital Social Media

Should Your B2B Company Be on TikTok? Maybe!

As with any social media platform, before your B2B (or B2C) company makes the jump to include it in your content plan, you have to get really clear on three things: Your capacity, your goals, and your audience.

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Digital

Seven Features of the Best CMS Platforms

Our checklist and comparison of features for content management systems will help you choose the best CMS for your website.

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Digital

B2B Social Media Essentials

Not sure where to start with social media for your B2B marketing strategy? Here’s a handy rundown of tips and techniques to breathe new life into your accounts- plus a handy downloadable worksheet.

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