Wisdom from Professor Plum Content

Branding Content Marketing

The Power and Peril of Celebrity Endorsements

Bringing a celebrity or influencer into your marketing strategy can be a useful tool. Here are some things to keep in mind.

Content Marketing

Whooo is Professor Plum?

We sat down with SCG’s resident Know-it-Owl Professor Plum to talk early life, time at SCG, and the im-peck-able wisdom he imparts on clients who are ready to succeed.


How to Create a Corporate Newsletter that’s Actually Interesting

Use our corporate newsletter ideas to write content that employees will actually want to read, and learn how to make every edition better than the last.


How to Come Up with Content Marketing Ideas that Actually Work

Generating (actually good) content marketing ideas requires being clear about what your audiences really want. Read our tips on how to do it.