Tell us your goals and we'll help you get there
Are you looking to...
- Attract new customers
- Boost revenue
- Make selling easier
- Grow sustainably
- Enter new markets
- Launch new products
- Prepare for eventual sale
- All of the above?
Right now, everyone is blending in. We'll make you stand out.
For 35 years, we've made brands pop with research-driven creative work. We start with the facts, drawing insights from you, your customers and competitors to develop a positioning that captures your unique strength. This foundation of research allows us to craft original, effective creative work that makes you stand out from the market--not blend in with the pack.
How we get you there
Gather Insights
First, we learn about your company and customers, and go to school on your competitors. We find out what is most important to your clients and customers, and what differentiates your company in the market.
Develop Positioning
We create messaging that effectively communicates what makes your company stand out. Key messages build a framework for all future messaging and keep the marketing strategy on-track.
Put it in Action
We create a comprehensive strategy to deliver the right message to the right audience. Our marketing wingspan covers content, design, digital, advertising and sales support. All based on our insights, messaging, and strategy. Promises kept, goals met.
Our Work is Original
All content we develop is original for competitive advantage. A.I. is not used for writing, editing, or creative work.
SCG leverages A.I. tools for industry data gathering. Adobe software is used to enhance visuals when necessary.
Precision Manufacturing
Insights
Despite a unified culture, years of siloed marketing created disjointed identities for their two divisions. The key to ease the ebb and flow of revenue streams was to unify the brand.
Positioning
Engineered Craftmanship™ captures the time-honored craftsmanship ATS combines with specialized engineering and is the foundation that connects internal promises to external audiences.
Promises Kept, Goals Met
SCG is building a strategic brand, bringing two divisions under one identity and website. Revenue flow has stabilized, and growth is on track meet or exceed expectations.
Software
Insights
To grow their premier ID management suite beyond casino gaming, our proprietary research revealed reliability as the attribute that sets Veridocs apart from other brands.
Positioning
Be certain.® instantly conveys the confidence customers gain with Veridocs, positioning the company as the clear choice for ID management.
Promises Kept, Goals Met
SCG’s integrated marketing program supported substantial growth to fuel a new level of performance for the company.
Membership Club
Insights
Club management recognized that its historic legacy alone was not enough to grow membership. Club research, staff conversations and demographic trends provided SCG with a fresh outlook.
Positioning
Embracing their place as a “Family-friendly Lakeside Community” allowed members and prospects to connect with the Club on a personal level and enhance their lifestyle.
Promises Kept, Goals Met
SCG unified the brand communications across social channels, member email and targeted advertising. Today the Club is more vibrant than ever with Golf memberships nearing capacity.
Higher Education
Insights
The U of M’s College of Education and Human Development began a capital campaign as part of its Vision 2020. We spotted an opportunity to leverage research as compelling fulfillment for donors.
Positioning
“Improving Lives” provided a clear platform to support converting scholars’ incredible research into easily accessible articles that reached around the world to improve people’s lives.
Promises Kept, Goals Met
SCG created the first university blog to fulfill its mission and support the capital campaign, which exceeded its initial goal of $62 million a year ahead of schedule and ultimately raised $100 million.