With years of experience producing complex precision parts through advanced automation and process controls, JR Machine’s focus was squarely centered on providing outstanding value for customers across the nation. But their dated website and content belied their sophisticated offering and a limited digital footprint made it difficult for customers to find them online.
We knew JR Machine had a lot of opportunity to convey leadership. Starting with Brand Vision and IPQ primary research, we determined what customers really cared about. Then with spot-on messaging and a comprehensive communications strategy, tactics came next: a refreshed logo, a killer website and a consistent content program supported with Google Ads and LinkedIn programing.
JR Machine’s new branding, revamped content and web presence now portray the exceptional products and services they bring to the table. A significant increase in website visitors was just the start. Collaborating with the sales team, qualified leads increased. Positioned for success, JR Machine is rolling out more automation, an expanded quality lab and a new facility to meet demand.