Recruiting and Retention Need Your Marketing Team

Recruiting and retention of skilled employees is more challenging than ever. Fortunately, your communications team can help. Here are elements to consider.

Are You Easy to do Business With?

Having an accessible service team, listening to your customers, and presenting a united front all make your company easy to do business with.

How *Not* To Rebrand

The switch from Twitter to X by Elon Musk offers some great lessons in what to avoid if you choose to rebrand.

Don’t Go Wild with Your Brand Color Palette

When should you conduct an overhaul of your brand’s color portfolio? Consider the following strategies to assess your brand’s color identity:

The Power and Peril of Celebrity Endorsements

Bringing a celebrity or influencer into your marketing strategy can be a useful tool. Here are some things to keep in mind.

The Importance of a Style Guide

When your staff communicate with customers across channels, consistency is key. It’s important to lock in your brand identity. Here’s how:

Using Marketing Signaling to Your Advantage

If you want your brand to be a market leader or category disruptor, make sure your marketing signals it, or they might not believe it.

Crafting Emails That Drive Results

In a world of overflowing inboxes, how do you write marketing emails that stand out? Cut through the clutter with these five proven email marketing best-practices.

Company Values – Your Not-So-Secret Weapon for Recruiting and Retention

Authentic and engaging company values are a not-so-secret weapon to employee recruiting and retention. Here’s a primer on why and how to create them.

What's In a (Product) Name?

Naming a product can be tricky. Here are some tips for making the process smooth and productive.

Don't Make the Logo Bigger

You are more than your logo, and your logo is more than a placeholder for your print and digital ads. Here’s how to make the most of your ad space:

4 Steps to Revenue Growth

SCG’s 4-step flight plan is a reliable pathway to reach targeted revenue. This model is particularly helpful for companies seeking dramatic revenue growth.

Whooo is Professor Plum?

We sat down with SCG’s resident Know-it-Owl Professor Plum to talk early life, time at SCG, and the im-peck-able wisdom he imparts on clients who are ready to succeed.

How Much Should You Spend on Google Search Ads?

There’s no hard rules or numbers, but here are five things to consider when starting up a new Google Ad campaign.

Product Positioning: Differentiate or Die

In a sea of competitors, how do you position your product to stand out? Your choices are differentiate or die. Consider these important factors when reeling in buyers:

There's No Google Translate for Corporate Jargon

How do you approach the use of company- or industry-specific words and phrases when marketing to new prospects? Here are some strategies:

Without These Six Strategy Essentials, Your Product May Experience Failure to Launch

Looking for expert advice for your product launch strategy? Here are six essential elements of successful product launches SCG has perfected over 30 years.

Don’t Believe Everything You Think

Marketing based on flawed beliefs don’t quite hit the mark. Here’s how to bridge the gap between what you think customers want and what they really want. Hint: ask them.

Your Font Sucks

Typography can make or break your brand identity. Copy is one of a few direct lines of communication that you as a brand have to your audience, and the fonts you use play a big role in determining how (and whether) they can read it.

B2B Buyers are People Too

At its core, B2B buyers are similar to B2C buyers in a few key ways.

Understanding Marketing Signaling

Marketing signaling provides information beyond the mere form of a message. Is your brand sending out the right signals?

How to Make Google Ads to Work for B2B

Google Ads for B2B requires a different strategy than a consumer product. Here are six tips for making it work for B2B campaigns.

Sidebar – Resources

4 Tips for a Successful Product Launch

A successful product launch can raise spirits and fortune of any company. Be sure to include these four tips when planning your next launch.

The Importance of Specificity in Marketing

Specificity in marketing is about showcasing your expertise so potential customers have an easy time knowing exactly how you can solve their problem.

Should Your B2B Company Be on TikTok? Maybe!

As with any social media platform, before your B2B (or B2C) company makes the jump to include it in your content plan, you have to get really clear on three things: Your capacity, your goals, and your audience.

Three Essential Steps to Differentiate Your Product

One of the biggest advantages of uncovering your leadership position through differentiation is that it can start to build strength and equity in your brand position.

How to Get More Media Coverage (and Why Media Relations is Still Important!)

Media relations is still critical to building a B2B brand. This article explains why and gives advice on how to get more earned media coverage.

Seven Features of the Best CMS Platforms

Our checklist and comparison of features for content management systems will help you choose the best CMS for your website.

B2B Social Media Essentials

Not sure where to start with social media for your B2B marketing strategy? Here’s a handy rundown of tips and techniques to breathe new life into your accounts- plus a handy downloadable worksheet.

How to Create a Corporate Newsletter that’s Actually Interesting

Use our corporate newsletter ideas to write content that employees will actually want to read, and learn how to make every edition better than the last.


Working Collaboratively with Clients on Branding

Working collaboratively is part of our culture here at SCG, and we relish opportunities to make great work in true partnership with our clients. The branding process is no different, and in fact it’s one of the more collaborative services we offer.

The Power of Listening in Creating Corporate Values

While many companies talk a good game about their corporate values, too often they have little to do with the day-to-day realities of their employees.

Good Targeting Gets Even Better with LinkedIn Interest Targeting

LinkedIn recently added an interest targeting capability that nicely adds to their existing targeting options to get ads in front of qualified B2B audiences.

How to Come Up with Content Marketing Ideas that Actually Work

Generating (actually good) content marketing ideas requires being clear about what your audiences really want. Read our tips on how to do it.

Color Theory is Essential for Marketing Designers of All Skill Levels

Designing anything with color – logos, ads, banners, newsletters, business cards, websites – can be overwhelming for anyone, whether it’s your profession or…

Transform Your Messaging for a Competitive Advantage

Make your company soar above the competition using SCG’s compelling and effective messaging strategy. The key is better messaging, not more.

Building Brand Values From the Inside Out

Over the 23 years we have been providing public relations and marketing communications services, I have visited with hundreds of businesses—some big, some small and many more in between. I have met wonderful people, and others who I had to tell politely that they were too awful to consider working with.

Bringing Marketing Video into Focus

Marketing video is an important piece of today’s marketing plan. Learn how you can start implementing video into your plan with these helpful tips.

Joe Oprosko

Damn, that article is really good, bordering on Stellar! NICE JOB!!

Milkhouse Candle Co

Patrick Strother


Research guides everything we do at SCG. Our IPQ Research™ process identifies your brand’s strengths, competitive advantages and opportunities for success—to take off from your current state and land at your strategic vision.


Research guides everything we do at SCG. Our IPQ Research™ process identifies your brand’s strengths, competitive advantages and opportunities for success—to take off from your current state and land at your strategic vision.

Privacy Policy

Primary research

Tim Tumanic

Our online marketing program has recently delivered a new customer with multi-million dollar potential. I highly recommend them to any company looking for a complete marketing program designed for success.

JR Machine

Scott Lovell

For a small company like ours, being able to leverage the talents and resources of a company like SCG is a game changer! The people we work with at SCG are first class, extremely helpful and very responsive.


Logo refresh

Identity guidelines

Patricia Henning Strother




From the launch pad of marketing research, our Brand Vision process propels your business forward by creating standout B2B branding. We begin by crafting spot-on messaging before developing the visual identity that lifts your brand above the competition.

Content program

Dennis Anderson

Strother Communications Group nailed what we were looking for. We’ve heard so much good feedback from dealers and customers about our new brochure and website.

Jane Tomassetti


SmithCo Side Dump Trailers

Web design and development

Search engine optimization (SEO)


Senior Content Strategist

Social Media

Trevor Nolte

Content Strategist


Sales collateral

Eric Sparrow

Never underestimate the incredible opportunity that will surface when talented individuals begin to work their magic on Team Strother.



Jeron Udean

Tradeshow support

Public Relations

Marketing Signaling



SCG’s content strategy and content marketing programs help your brand demonstrate its expertise, draw in new prospects and regularly engage with followers. Digital, print, audio, or video—we can do it all in-house.

DAKA Docks & Lifts

Vic's Crane & Heavy Haul

Ryan Strother


From creative web design and content to skillful search engine optimization, we offer full-service digital capabilities to bring your business to life online.

Mate Precision Technologies


American Soy Organics


Our Values


Rachel Weelborg

Signe Blake

Diana Dundukova


As a full-service marketing agency, we select the right mix of traditional and digital tactics including advertising, sales, collateral and video to support your product launches and boost your brand above the competition.

Kate Inderieden

Professor Plum

Public Relations

News coverage remains one of the most effective ways to build awareness, understanding and support for a brand. SCG has the experience, creativity and tenacity to land high-profile media opportunities for your company along with handling reputation management, crisis counsel and internal communications.

Marketing Signaling

Marketing signaling is any communication that provides information beyond the mere form of a message. If you want your brand to be a market leader or category disruptor, make sure your marketing signals it, or they might not believe it.